Relations between retail market and distribution in LPG range: analyzing the cooperation and alliances

Carlos Alberto Alves, Michele Tiergarten

Abstract


This work aims to proceed with the evaluation of relationship between retail market and distribution in liquefied petroleum gas range (LPG), according to Network Theory. This is an exploratory research, with qualitative characteristic, about the dynamics of cooperation relations. The results, although could not be considered as conclusive, by reason of the study of only one case, shows that an alliance with relationship problems and competition, between point-of-sale and resale, probably will be dissolved as soon as the retailer become a reseller.

Keywords


Alliances. Cooperation. Distribution. Relationship.

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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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