Searching for Convergence: A Bibliometric Study on Business Model

Vanessa Vasconcelos Scaciotta, Luiz Antonio de Camargo Guerrazzi, Karina Ribeiro Fernandes


Whatever the organization, implicitly or explicitly, has a business model that translates its strategy through value creation and capture from its activity. This bibliometric research delves in 30 management journals the most influential works, the conceptual approaches employed and the evolution of the knowledge produced about business models. Citation and cocitation analyzes and factor analysis, statistical techniques appropriate for this purpose are used. The selected sample consisted of 211 works and more than 6500 citations. Five theoretical strands were found under which the theme is analyzed: concept search; strategy; contingency and dynamic capabilities; innovation and cost structure and governance. The results evidenced unidisciplinary view in works about the theme, with predominance of approaches in strategy, notably resource-based view (RBV) and transaction costs, and lack of studies that address the procedural aspect, suggesting the need to include strategy-as-practice. Finally, the findings point that to consolidate the construct there is a need for studies employing other lenses such as organizational theory and entrepreneurship. This study offers contributions to academia and management practices.



Business model; Bibliometrics; Strategy; Performance


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