COMPLEMENTARITY AS A DRIVER OF VALUE IN BUSINESS INTELLIGENCE AND ANALYTICS ADOPTION PROCESSES

Valter Moreno, Felipe Lobo Silva, Rodrigo Ferreira, Fernando Filardi

Abstract


The objective of this article is to analyze the results of the BI implementation in the National Bank for Economic and Social Development (BNDES), based on the Resource-Based View (RBV), verifying how these investments added value to the business, and investigating the emergence of new resources and capabilities developed by the company through the use of its dynamic capabilities and the complementarity between the resources and capabilities identified in the research. The nature of the research was qualitative and the methodology was the case study. Interviews were conducted with 12 managers, 2 coordinators and 2 analysts from the business areas involved, and suggestions were also identified for improvements, benefits and technology problems, through a questionnaire to 100 users from 22 areas. Triangulation was done with company documents, BI conceptual model and BI implementation project between 2000 and 2016. The results revealed the presence of dynamic capacity in four dimensions, eight resources and IT capabilities and relevant resources and organizational capacities, which, together, provided new resources and capabilities, leading to the convergence of these assets with other existing resources and capabilities.


Keywords


Business Intelligence (BI); Information Technology; Resource Based View (RBV)

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