The Influence of Virtual Social Networks in the Diffusion of Information and Knowledge: SME Study

Marisa Analia Sanchez, Maria Alicia Schmidt, Juana Ines Zuntini, Lucrecia Obiol

Abstract


The aim of the work is to analyze the influence of virtual social networks in the dissemination of information and knowledge. The methodology is based on case study research and includes a literature review, the use of questionnaires and social network analysis. The case studies revealed a limited use of social networks, namely LinkedIn is used in institutional form to a little extent and does not contribute to the dissemination of institutional information. In the case of those who use LinkedIn as a tool for work links, they do not evidenced that the network is an important channel of transfer and absorption of information, and it does not reflect conviction regarding the contribution of social networks in the future success of the organization.


Keywords


Virtual Social Networks; Information Diffusion; Knowledge Diffusion; LinkedIn; Facebook.

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