Strategic control and value added in the business model among logistics operators set in Brazil

Clébia Ciupak Ferreira, Leonel Cezar Rodrigues, Marcos Antonio Maia de Oliveira, Valeria Riscarolli

Abstract


This paper aims at characterize the strategic control and value added in busisness model among Logistics Operators (LO) set in Brazil. To do this we use a sample of the logistics enterprises population, set in Brazil, by availability, convenience, and accessibility, among the main Brazilian LOs. We mail 285 questionaires to the selected LOs and received back 185 thoroughly answered, which were statically processed. Main results indicate that LOs surveyed clearly differ regarding value added and strategic control as per their tipical size. Big LOs offer complete extra logistic pack, while middle size LOs compromise with services within a limited outsourced degree of functions and low size LOs cast their business under their own specialties. We may conclude that business model of LOs set in Brazil varies in format and nature as well as in amount of value added, which fit within the concept of superservices, services by convenience and services by specialty, respectively. The strategic control, however, is diversified among LOs and big and middle size LOs use the rationality of their structures to guarantee control, while small LOs use their especialty.

Keywords


modelo de negócio; operador logístico; prestador de serviços logísticos; proposta de valor; controle estratégico.

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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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