Service Research Methodology: From Case Study Research to Case Theory

Evert Gummesson

Abstract


In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built through the perspective of service research that evolved to a strategic paradigm more recently. The essay stresses the importance and the proper use of case studies in academic research.


Keywords


Services Research; Case Study Research; Research Methods.

References


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Gummesson, E. (2000). Qualitative methods in management research. Thousand Oaks, CA: Sage.

Gummesson, E. (2012). The three service marketing paradigms: Which one are you guided by? Mercati e Competitività, 1, 5-13 (Italy).

Gummesson, E. (2015). Innovative case study research in business and management. London: Sage.

Helkkula, A., Kelleher, C. and Voima, P. (2012). Practices and experiences: Challenges and opportunities for value research. Journal of Service Management, 23 (4), 554-570.

Kaldor, N. (1957). A model of economic growth. The Economic Journal, 67 (268), 591-624.

Lusch, R. F. and Vargo, S. L. (2014). Service-dominant logic. Cambridge, UK: Cambridge University Press.

Maglio, P. P. and Spohrer, J. C. (2010). Toward a science of service systems. In P. P. Maglio, C. A. Kieliszewski and J. C. Spohrer (Eds.), Handbook of service science. New York: Springer.

Närvänen, E. (2013). Extending the collective consumption of brands. Tampere, Finland: Tampere University Press.

Närvänen, E., Gummesson, E. and Kuusela, H. (2014). The Collective Consumption Network. Managing Service Quality, 24 (6).

Normann, R. (2001). Reframing business. Chichester, UK: Wiley.

Polanyi, M. (1966). The tacit dimension. Chicago, IL: University of Chicago Press.

Nonaka, I. and Takeuchi, H. (1995). The knowledge creating company. New York: Oxford University Press.


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Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

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