Strategic Management Practices in Brazilian Dance Companies: Between Art and Cultural Industry

Doris Dornelles de Almeida, Peter Bent Hansen

Abstract


This paper highlights trough theoretical and empirical research the main practices of dance companies‟ strategic management in Brazil. The theoretical investigation deepens themes as sponsorship, strategic planning, creation and implementation of creative strategies and economic sustainability in dance companies. The empirical research evolves qualitative method, exploratory and interviews with seven Brazilian dance companies managers from: Goiânia (1), Rio Grande do Sul (3), Paraná (1), Rio de Janeiro (1) e São Paulo (1). The analysis of the main practices of dance companies‟ strategic management is: few practice and considerable concern about strategic management planning; resistance to apply management techniques enforcement; audience and sponsors should have limited influence in dance companies‟ management; difficulty to accept itself inside the competitive cultural industry market. This study contributes for the development and state of art of Management science and Dance studies.


Keywords


Dance Companies; Strategic Management; Economic Sustainability; Sponsorship; Cultural Industry.

References


Adorno, T.; Benjamin, W. (1975) A obra de arte na época de suas técnicas de reprodução. Textos Escolhidos. In Coleção Os Pensadores. Editora Abril S.A Cultural e Industrial, São Paulo. pp.7-34.

Bell, J. (2008) Capítulo 8: “Criando e Aplicando um Questionário”. In Projeto de Pesquisa: guia para pesquisadores iniciantes em educação, saúde e ciências sociais. Porto Alegre: Artmed, pp. 119-134.

Berry, M. (2004) Richard Wagner and the politics of Music Drama. The Historical Journal, v.47, n. 3, pp. 663-683.

Bourdieu, P. (1988) La distincion-Criterio y bases sociales del gusto. Ed. Taurus. Orig.1979/Traduccion Ma del Carmen Ruiz de Elvira. Espanha. 596 pag.

Collis, J.; Hussey, R. (2005) Capítulo 3: “Como lidar com questões conceituais”. In Pesquisa em Administração. 2. ed. Porto Alegre: Bookman. pp. 53-82.

Costa, A. M. S.; Palheta, A. N. A A.; Mendes, A M. P.; Loureiro, A. S. (2003) Indústria Cultural: revisando Adorno e Horkheimer. Movendo Ideias, Belem, v.8, n.13, pp.13-22.

Denzin, N.; Lincoln, Y. S. (2006) Capítulo 6: “Controvérsias Paradigmáticas, contradições, e confluências emergentes”. O Planejanento da Pesquisa Qualitativa; teorias e Abordagens. pp. 169-192.

Dimaggio, P. J.; Powell, W. W. (2005) A Gaiola de Ferro Revisitada: Isomorfismo Institucional e Racionalidade Coletiva nos Campos Organizacionais. RAE, v 45, (2), Abril/Junho.

Fahy, J.; Farrelly, F.; Quester, P. (2004) Competitive advantage trough sponsorship A conceptual model and research propositons. European Journal of Marketing, v.38, n. 8, pp.1013-1030.

Flick, U. (2004) Capítulo 7: “Estratégias de Amostragem”. Introdução à Pesquisa Qualitativa. Porto Alegre: Bookman, pp.76-86.

Frank, B. F.; Geppert, K. (2004) Are small Recipients Overlooked by sponsors? An empirical Note. Journal of Cultural Economics, v (28), pp.143-156.

FUNARTE (2010). Disponivel em:

http://200.143.203.68/novafunarte/funarte/danca/listagem.php Acesso: maio 2010.

Hillyerhead, L. (2005) Disponivel em:

http://www.vam.ac.uk/res_cons/conservation/journal/number_50/diaghilev/ Summer: Number 50, Working for Diaghilev. Acesso: abril 2010.

Huntington, C. S. (2007) Reevaluating segmentation practices and public policy in classical performing arts marketing : a macro approach. Journal of Arts Management, Law and Society. Summer.pp.127(15).

Kavanagh, D.; O’Brien, C.; Linnane, M. (2002) Art, Work and Art Work. Creativity and Innovation Management. Blackwell Publishers. v. 11, n. 4, pp.277-286.

Kotler, P. (2005) The role played by the broadening of marketing movement in the history of marketing thought. Journal of Public Policy & Marketing.Vol.24 (1) Spring pp.114-116.

Legum, L. T.; George, W. R. (1981) Analysis of marketing management practices of dance companies. Academy of Marketing Science Journal, v 9,1/2 ABI/INFORM Global, pp.15-26, (pre-1986); Winter/Spring.

O’Hagan, J.; Harvey, D. (2000) Why do companies sponsor Arts Events? Some Evidence and a proposed Classification. Journal of Cultural Economics; 24,3, ABI/INFORM

Global, pp.205-224, August.

Oetinger, B. V. (2004) Break your own rules. Emerald Group, Journal of Business Strategy, v 25, n.6, pp.13-20.

Roncaglia, I. (2008) The ballet dancing profession: a career transition model. Australian Journal of Career Development, Autumm.

Sampieri, R. H.; Collado, C. F.; Lucio, P. B. (2006) Capítulo 6: “Formulação de Hipóteses”. Metodologia de Pesquisa. São Paulo: McGraw-Hill, pp. 116-151.

Wilson, N.; Stokes, D. (2002) Cultural Entrepeneurs and Creating Exchange. Journal of Resarch in Marketing and Entrepeneurship, v (4) Issue 2, pp.37-52.


Full Text: PDF (Português (Brasil))

Refbacks

  • There are currently no refbacks.




Iberoamerican Journal of Strategic Management  e-ISSN: 2176-0756

Licença Creative Commons
Este obra está licenciado com uma Licença
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional